Privacy

This page describes the information the Etereo Lab website (etereolab.com) collects and why. The site has no contact form, no email subscription, and no accounts, so we do not ask you for personal information.

Analytics

Cloudflare Web Analytics

We use Cloudflare Web Analytics to count page views and measure page performance. It does not use cookies or local storage and does not track you across sites.

Google Analytics 4

We use Google Analytics 4 to understand which pages lead people to start a conversation, for example how often visitors follow the link to our LinkedIn page and which article they came from. Google Analytics sets first-party cookies (_ga and _ga_<ID>) to distinguish visits; these cookies last up to two years. Google Signals and ads personalization are disabled, we do not send names, emails, or other personal information, and data is retained for 14 months.

You can opt out of Google Analytics withGoogle's opt-out browser add-on, by blocking or deleting cookies in your browser settings, or by using a content blocker.

Conversations on LinkedIn

When you choose "Message us on LinkedIn", you leave this site. Messages you send on LinkedIn are subject toLinkedIn's privacy policy. We use what you send only to reply and to understand the problems people bring us.

RSS

Our RSS feed is a public file. Feed readers fetch it without identifying you to us, and we do not collect subscriber data.

Theme preference

If you choose a light or dark theme, your browser stores that choice locally (etereo-theme). It is never sent to us.

Contact

Questions about privacy: privacy@etereolab.com.